
The Western Bulldogs know that innovation is the key to success, onfield and off.
With almost 40,000 fans on Facebook they knew that the social media site would become a new field of opportunity for them.
In 2011 they became one of the first clubs in Australia to launch a Facebook store that offers world leading capabilities.
"We are offering jumpers, caps and polos directly to our Facebook fans without them ever having to leave the social media site." Said Nick Truelson, Western Bulldogs Chief Commercial Officer.
"Best of all we are learning about who our Facebook fans are thanks to the app that IMG STG developed and have access to their data via a CMS even when they aren't online.."
The IMG Sports Technology Group facebook store system comprises of a custom Facebook app and a fully featured shop backend.

All IMG Sports Technology Group products run in the cloud. This means that you can access your membership data from anywhere you have internet access.
Your data is stored across multiple servers ensuring speedy, reliable access.
Member administration can be done from any web browser such as Firefox, Chrome, Safari or Internet Explorer from a PC or web enabled mobile device such as an iPhone, iPad or Android.
We provide full documentation to current IMG Sports Technology Group clients to help them make the most of our member registration system.
Login to our online console now to access FAQs, online documentation and help files on the membership registration tools as well as our other system components.
Ready to understand your Facebook fans and start doing social commerce with them?
Our team is ready to help you turn social media into money!